In recent years, innovation in the events industry has shaped a new standard for audiovisual production and event technology. Attendees require more to hold their attention and initiate engagement.
As the events industry pushes new innovations, there is a higher demand for custom solutions that help companies stand out on the event floor. Check out these audiovisual (AV) production innovation trends in the event industry to stay ahead of the curve and increase foot traffic at your upcoming event.
Touchscreen Kiosks to Increase Attendee Engagement
Attendees need more than a monologue or loud video to focus on your company at an event. It is paramount for a company to have creative and engaging visual content that attracts people.
Interactive kiosks and tables with engaging visuals can encourage attendees to stay at an event booth for a longer period of time and learn more about your company. Providing them with opportunities to interact and actively participate will be essential to grab attention from competitors.
3D Hologram Projections to Attract Attendees
3D hologram projection technology creates life-like, three-dimensional renderings that hover in the air above or in front of an audience. These eye-catching projections provide a unique experience for events that are impressive and memorable for attendees.
You can completely customize your projection and integrate it into an existing brand demonstration or company presentation. This breakthrough audiovisual (AV) production innovation is increasing in popularity and is sure to boost recognition at events.
Augmented Reality (AR) and Virtual Reality (VR)
Advancements in augmented and virtual reality technology are changing the events industry. The creation of immersive experiences is an effective way to increase engagement and memorability at an event. With flawless execution, an attendee will talk about their experience for years to come.
AR and VR can bring your company’s concept to life accurately while enhancing user experience. There are several ways to implement AR or VR into your event technology:
- Interactive demonstrations
- Gamification of concepts
- Training and education
- Far-reaching customer service
- Product or location tours in 3D
Live Streaming Events to Reach New Audiences
Companies are integrating live streaming into their events to expand their audience. This component is a cost-effective and reliable way to reach attendees all over the world.
Several platforms have the ability for viewers to interact and communicate with the live stream for optimal audience engagement. This simple-to-implement technology can be an extremely effective way to get the most out of a corporate event.
The Importance of Innovative Technology In Event Production
Focusing on user experience and enhanced event production can encourage attendees to interact with companies during events and improve how they perceive a company’s success and industry leadership.
Audiovisual (AV) production innovation trends are constantly evolving, and it is crucial for companies and event planners to keep up to date on the newest innovations and AV design trends.
At Technical Communication Concepts, we help companies with the creative process of creating memorable experiences for all attendees through inventive AV design and intuitive event technology. If your company aims to apply these trends to your next event, contact Technical Communication Concepts today for comprehensive technology and visual services for events.
